The Sailors

After two years of high interest rates, potential home-buyers were cautiously considering entering the market. But more than ever they wanted to feel secure about their decision.

The two previous campaigns had established a REALTOR®s ability to act as both matchmaker and guide for their clients. This iteration needed to show how a REALTOR® offers protection throughout the process.

By tapping into the anxiety that potential new home-buyers were feeling about the stability of the market and the unpredictability of the economy. Finding the perfect home is one thing but helping you navigate the ups and downs of actually buying it is where a REALTOR® is invaluable, making sure the entire process is smooth sailing.