Together, We'll Make Home Happen

Get more Canadians to use a REALTOR® for their next property transaction during a time of market disruption, doubt and uncertainty.

Unfamiliarity is a hotbed for misconception. Canadians may dislike the real estate industry, but when they think about REALTORS® through the lens of personal experience…trust and competency scores jumped by an incredible 32%. It was clear that without first-hand experience, it’s human nature to make the collective story the only story.

We shattered the old stereotypes by shifting the frame of reference from the industry to the individual, setting our sights on the strong relationship between a REALTOR® and their client.