The Dignity Bag

1.5 million recyclable containers end up in landfills across Quebec. Every day. But there's an invisible crew of people already hard at work on the problem. They're called binners. And they recycle millions of cans every year, in Montreal alone. But they work independently. In the shadows. With whatever tools they can find. Often under the weight of prejudice.

We needed to shine a light on an underappreciated and underserved community in order to change public perception, and positively impact the lives of binners. But a simple awareness campaign was not enough. We needed to do something bold enough to grab attention, and brave enough to change the public’s negative perception of Binners.

The Dignity Bag is the world's first bag designed to validate the work of binners, by giving them a custom-designed tool that helps them work more efficiently, comfortably and safely while also giving them the visibility and dignity that they deserve. The bag was designed in consultation with working binners and is already in use on the streets of Montreal.