Faster Food

DoorDash

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The Problem

McDonald’s is available for delivery on DoorDash, and also on DoorDash’s two main competitor apps. We needed to ensure Canadians chose DoorDash over its competitors when craving McDonald's.

The Insight

When a craving hits, fast food can’t get here fast enough. When craving your favourite fast food, you want it fresh and fast. Any delay, especially with delivery, impacts quality and freshness. Cold fries? Yuck. Cold burger? No thanks.

How We Got to the Future Faster

McDelivery + DoorDash move at the speed of light to get you fast food faster:

To illustrate that McDonald’s favourite craveworthy items were just a click away, we elongated the ingredients of McDonald’s beloved sandwiches (Big Mac and Egg McMuffin with Ham) to create the effect that they’re DoorDash orders moving at light speed. Placements were in high-traffic, fast-paced areas of Toronto: Union Station and Yonge-Dundas Square, demonstrating that as speedy as you are, DoorDash is speedier.

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doordash

doordash

Awards

Comm Arts Design - Posters (Winner), Comm Arts Advertising - Poster Services (Winner), Applied Arts, Advertising - Art Direction for Static Ads (Winner), Applied Arts Advertising - Out-of-Home Series (Winner), ADCC - Advertising Transit Campaign (Silver), ADCC - Advertising Best Art Direction Print Campaign (Silver), ADCC - Advertising Billboard Campaign (Silver)