Together, We'll Make Home Happen

THE CANADIAN REAL ESTATE ASSOCIATION

+23%

increase in trust.

+17%

increase in favourability.

+21%

increase in likelihood to recommend.

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The Problem

Get more Canadians to use a REALTOR® for their next property transaction during a time of market disruption, doubt and uncertainty.

The Insight

Unfamiliarity is a hotbed for misconception. Canadians may dislike the real estate industry, but when they think about REALTORS® through the lens of personal experience…trust and competency scores jumped by an incredible 32%. It was clear that without first-hand experience, it’s human nature to make the collective story the only story.

How We Got to the Future Faster

Together, we’ll make home happen:

We shattered the old stereotypes by shifting the frame of reference from the industry to the individual, setting our sights on the strong relationship between a REALTOR® and their client.

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