Posters You Can Hear

Launch a completely unknown audio studio that would specialize in the creation of sound and music for video games. Globally. But first, find its name and create its brand identity.

Despite being a tiny local player in the $500 billion global video game industry, we knew that a simple, bold campaign that spoke to gamers of all cultures had the potential for significant international reach.

First, the name. Doki Doki is a common Japanese onomatopoeia meaning heart-pounding excitement. A familiar feeling to every gamer. Next, the logo. We put two players at the heart of the wordmark, a reference to the two player origins of early video games. Finally, the launch campaign. We used onomatopoeia to visualize iconic games that every gamer around the world would recognize in a graphic series of “Posters You Can Hear” that were shared far beyond their placements in Toronto and Montréal.