SickKids Airbnb / No Fixed Address Inc. - Rethinking the Agency Model
SickKids Hospital and Airbnb
The Hospital for Sick Children is widely known as a world-leading pediatric hospital. However much of the physical infrastructure is old and outdated. Some of it was built 70 years ago. Yet, based on brand health surveys, the majority of those familiar with SickKids do not understand the urgent need to update the facility.

We knew that the only way to get people to truly understand the building’s limitations was to have them personally experience it. We needed to get people to quite literally “live” the brand.
splash image for sickkids airbnb video.
splash image for sickkids airbnb story on CityNews
splash image for sickkids airbnb video with Fred VanVleet.
Screenshot of Sickkids airbnb posting.