Lolli / No Fixed Address Inc. - Rethinking the Agency Model
Canadian Centre for Child Protection
Every 12 hours the Canadian Centre for Child Protection (Canadian Centre) detects 10,824 new images of child sexual abuse online. And as haunting as this number is, most of the public is entirely unaware of the magnitude of the problem.

So, we took the online code that child sex offenders use to denigrate their victims – “lolli” – and turned it into a high-impact Instagrammable installation that made the issue impossible to ignore. 10,824 lollipops displayed side-by-side, one for each victim.

This is Lolli: The Exhibition No One Wants To Talk About.
splash image for Lolli video.
Image of the Lolli display showing all the lollipops.
People observing the Lolli display with 10824 lollipops.
The Lolli website on desktop and mobile.


The One Show Awards. The ADC Awards. PR Week Awards. Caples 2020 Awards.