J.P Wiser's / No Fixed Address Inc. - Rethinking the Agency Model
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J.P. Wiser's
HOLD IT HIGH
“Hold It High” is a call to put time and care into the things that really matter. We wanted to inspire Canadians to put the same effort into their friendships as we do with the making of our whisky. So, we decided to use our advertising space to help our consumers toast their friends in a big way with The Public Toast.
J.P. Wiser's Public Toast. Thousands of unique toasts, each raising a glass to friendship.
Hey Kristy, we've survived bedbugs, hospital visits, even almost burning our apartment down, and I wouldn't change a thing. Also, sorry about the time I wore your retainer. Love you, Jen.
Yo Staaa, You're a good man. I'm lucky to call you my friend and grateful for the many mysteries we've solved together. Cheers, Guppy.