Hockey isn’t just a sport in Canada, it’s a way of life. And in the face of the COVID-19 pandemic, many fans were unable to make it to the arena and be part of the action for the 2021 season.
What We Did
We brought the arena home, offering to officially buy the naming rights to hockey lovers’ dens and living rooms all across Canada. With pizza. Using social media to facilitate negotiations, we traded them great deals on delivery for an opportunity to splash our brand all over their walls and be top of mind for Pizza Night in Canada.