Little Caesars Naming Rights

Insight

Hockey isn’t just a sport in Canada, it’s a way of life. And in the face of the COVID-19 pandemic, many fans were unable to make it to the arena and be part of the action for the 2021 season.

What We Did

We brought the arena home, offering to officially buy the naming rights to hockey lovers’ dens and living rooms all across Canada. With pizza. Using social media to facilitate negotiations, we traded them great deals on delivery for an opportunity to splash our brand all over their walls and be top of mind for Pizza Night in Canada.

Atomic Awards Clio Awards One Show Caples
Little Caesar's ad with a box of pizza and text: Will you eat from the winning box? The winning pizza box number displayed on TV during the hockey game. Naming rights contract The winner of the contest posing with a Little Caesar's t-shirt
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