Canadian Centre for Child Protection Lolli

Insight

Every 12 hours, the Canadian Centre for Child Protection detects 10,824 new images of child sexual abuse online. Yet, as haunting as this number is, most of the public is entirely unaware of the magnitude of the problem.

What we did

We took the online code word that child sex offenders use to denigrate their victims – “lolli” – and turned it into a high-impact, Instagrammable installation that made the issue impossible to ignore. 10,824 lollipops displayed side-by-side. One for each victim.

Introducing Lolli: The Exhibition No One Wants To Talk About.

One Show ADC PR Week Caples 2020
10824 Lollipops
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